I’m the business strategist overthinking entrepreneurs hire when they need a clear plan.
If you’re running a whole business from your phone… but still forget to reply to DMs...
Sales strategy that won’t break your nervous system.
Sales Strategy for Coaches, Creatives and OSPs Who Are Too Talented to Be Underbooked and Underpaid
You’re legit. Your work delivers. But your message is murky and the sales are not sales-ing.
I help you sharpen what you say, how you sell, and why people should care so you stop being the internet’s best kept secret and start getting booked.
Visibility
No more posting into a black hole or relying on vibes and hope. We get you seen by the right people without having to dance on Reels or trauma-dump for engagement.
Messaging
We sharpen what you say so it finally hits. Your content stops sounding like a vague LinkedIn caption and starts pulling in clients who get it (and pay for it).
Sales
You don’t need to “charge your worth.” You need a sales system that works even when your executive function takes a nap. That’s what we build.
Over-Qualified & Over-Thinking?
Yo, I'm Katie El Shaarany
a Cairo-based strategist, ex-corporate girlie pop, former professional bellydancer (yes, really) & more importantly, a recovering overthinker with ADHD.
I help brilliant weirdos like you turn spaghetti-brain ideas into offers and messaging that actually sells.
(without burning out, dumbing down, or debasing yourself for the ~aLgOriThM~)
If you’re a wildly smart, slightly feral, multi-talented human with offers that slap, but somehow your sales still feel like a surprise party no one showed up to, you’re in the right place.
What we can do together:
✦ Nail what you’re selling and how to say it without sounding like a motivational fridge magnet
✦ Make your offer sound as good as it actually is (so people buy it faster)
✦ Build a sales strategy that doesn’t require a personality transplant or sacrificing time with your family.
Because when your message is sharp and your strategy makes sense?
You don’t need to be everywhere. You don’t need to do everything.
You just need a plan that you stick to for longer than 2 weeks.
Jodi Darring
OBM, Darring Virtual Services
Katie was such a great coach for me and my business. I really appreciated how real we could get in our conversations. I never felt pressured to do things a certain way. I could be totally honest, like saying, “I’m never going to do that” or “I always avoid that task,” and we would actually work through it together.
She’s also super creative. I could bring her a half-baked idea and she would help me shape it into something that felt clear and doable. Her feedback was always spot on, and I left every session feeling more focused and ready to move forward.
What Clients Say
Rosa Noreen
Owner, Grace Academy of Dance
Working with Katie has been thoroughly invigorating! It makes a huge difference to have her eyes and ears on my ideas, helping to bring them into existence, in alignment with both my values and my functional abilities.
I recently launched a new program with an ambitious goal, and met that goal, thanks to a solid roadmap that I wouldn't have implemented without Katie's help. The combination of support, understanding, and accountability in her 1:1 coaching is priceless.