Your favorite Cairo based strategist.

For 5 years, I’ve helped dozens of multi-talented, overthinking entrepreneurs get clear, get seen, and get paid.

Let’s get personal (but not in a weird DM way).

I’m Katie. Minnesota born & Cairo-based (long story). Ex-corporate escapee. Former professional bellydancer (also a long story.)

I speak Mandarin, think matcha tastes like overpriced lawn clippings, and have been on the internet long enough to have hand-coded Geocities pages with glitter cursors and autoplaying MIDI.

My origin story includes career pivots, international moves, chronic overthinking, and building a business from sheer grit, Google Docs, and approximately 3 identity crisises.

Now? I help clever, multi-talented weirdos like you untangle your ideas, sharpen your message, and sell your stuff without needing a 47-step funnel or a personality transplant.

In the last 5 years, I’ve helped dozens of spaghetti-brained creatives and side-hustling geniuses:

  • Finally explain what they do in a way that clicks and converts

  • Create content that feels like a conversation, not a cry for help

  • Build momentum that doesn’t fizzle after three posts and one weird reel

What I believe in:

  • Strategy that doesn’t require you to become a productivity machine

  • Messaging that sounds like you, on your best day (but with better lighting)

  • Selling like a human, not a boss babe

If you’ve got the goods but not the structure — or if you’re ready to stop being your industry’s best kept secret — I’m ya girl.

My Values

(a few things I care about more than email open rates — though, let’s be real, I care about those too)

Freedom > Formulas

Your business should work for you — your brain, your energy, your actual life. Not some $27 template or a copy-paste content calendar from a coach who’s never had to say no to a client because of childcare or chronic fatigue.

Clarity Creates Autonomy

I don’t want you reliant on me forever (or really, at all). I want you clear, confident, and making moves without needing to run every caption by your group chat first.

ND-Friendly Always

No shame for needing rest. No punishment for having a weird workflow. We build systems that match your brain — even if that brain sometimes forgets what day it is.

Anti-Burnout by Design

If your success depends on 24/7 performance, it's not success — it's a nervous breakdown waiting to happen. We pace things, on purpose.

No Shortcuts. Just Smart Strategy.

Anyone promising overnight results is selling you a pipedream — not a foundation. I’ll help you build something that actually holds.

Also: if you haven’t figured it out yet, I’m a white lady living in the Middle East, married to an Egyptian man. If you’re bringing racism, colorism, or any other -ism? You can see yourself out. Free Palestine. 🍉