Your favorite Cairo based strategist.

For 5 years, I’ve helped dozens of multi-talented, overthinking entrepreneurs get clear, get seen, and get paid.

Let’s get personal (but not in a weird DM way).

I’m Katie. Minnesota born & Cairo-based (long story). Ex-corporate escapee. Former professional bellydancer (also a long story.)

I speak Mandarin, think matcha tastes like overpriced lawn clippings, and have been on the internet long enough to have hand-coded Geocities pages with glitter cursors and autoplaying MIDI.

My origin story includes career pivots, international moves, chronic overthinking, and building a business from sheer grit, Google Docs, and approximately 3 identity crisises.

Now? I help clever, multi-talented weirdos like you untangle your ideas, sharpen your message, and sell your stuff without needing a 47-step funnel or a personality transplant.

In the last 5 years, I’ve helped dozens of spaghetti-brained creatives and side-hustling geniuses:

  • Finally explain what they do in a way that clicks and converts

  • Create content that feels like a conversation, not a cry for help

  • Build momentum that doesn’t fizzle after three posts and one weird reel

What I believe in:

  • Strategy that doesn’t require you to become a productivity machine

  • Messaging that sounds like you, on your best day (but with better lighting)

  • Selling like a human, not a boss babe

If you’ve got the goods but not the structure — or if you’re ready to stop being your industry’s best kept secret — I’m ya girl.

My Core Values

(a few things I care about more than email open rates — though, let’s be real, I care about those too)

Freedom > Formulas

Your business should work for your brain, your energy, and the life you actually want—not someone else’s cookie-cutter blueprint. No rigid frameworks, no $27 template hustle. Everything we build is designed around you.

ND-Friendly Always

No shame for needing rest. No punishment for having a non-linear workflow. If your brain forgets what day it is or thrives on “all in then nap for 3 days” energy? We design for that. This is a judgment-free, dopamine-friendly zone.

Anti-Burnout by Design

If your success depends on 24/7 performance, that’s not success—it’s a countdown to collapse. We pace things on purpose, create structure that feels good, and make sure your business doesn’t eat your entire life.

psst….if you haven’t figured it out yet, I’m a white lady living in the Middle East, married to an Egyptian man.

If you’re bringing Islamophobia, racism, colorism, or any other -ism? You can see yourself out. Free Palestine. 🍉